Poison Spyder branding
Poison Spyder branding

... Rebranded high end line with a more modern look. Before being acquired by TMG, Poison Spyder was a small, privately owned boutique brand with an underperforming "my-nephew-knows-Powerpoint" market presence. The task was to add a level of sophistication to the visual presentation with an edgy, aggressive look. Advertising, Catalogs, Events Graphic designer: Thomas Rousseve

LRG Rims branding
LRG Rims branding

... Revamped LRG Rims public presence. Prior the overhaul, the brand's yellowed Instagram-look and extreme, hard-to-read fonts made for a cheap, dated impression. To keep the brand's edgy feel a new series of urban model photos was commissioned while the product was presented in clean, sharp focus. Advertising, Events, Merchandising, Sales, Social Media Graphic designer: Carlos Kessel

Trail Master branding
Trail Master branding

... Developed new branding strategy and logo for Trail Master Suspension. Because Trail Master is an entry-level product line, a limited production budget necessitated one-ink kraft packaging. A kraft paper background was then incorporated into the overall design strategy (products, displays, etc) to make it appear that it was a conscious presentation choice. Advertising, Merchandising, Catalogs, Sales Graphic designer: Alex Flores

Rubicon Express branding
Rubicon Express branding

... Utilized Rubicon Express' existing Black-Grey-Orange color scheme/logo and developed a consistent look and feel throughout the brand. Advertising, Merchandising, Events, Sales, Social Media Graphic designer: Carlos Kessel

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